Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
EarthCruiser camper for GMC Hummer Pickup lets you overland in luxury with zero tailpipe emissions

Its immense dimensions and weight notwithstanding, the GMC Hummer EV Pickup is an accomplished off-roader. Thanks to features like an adjustable air suspension system, four-wheel steering and even underbody cameras, this titanic truck can tackle just about any trail it fits on. Further enhancing this all-electric pickup’s versatility, on Thursday, GMC and a company called […]

by Craig Cole
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Bugatti electric scooter review: Nice, but overpriced

Bugatti is famed for building ultra-expensive exotic cars for well-heeled customers that own oil companies or were born into royalty. The company is not known for making electric scooters. But if you buy generic-brand products or have a bag filled with other bags underneath your sink, you, too, can now afford to own a Bugatti […]

by Craig Cole
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2024 Acura ZDX all-electric SUV revealed at Monterey Car Week

This is it, the next chapter in Honda’s electrification strategy has been revealed. The 2024 Acura ZDX and ZDX Type S battery-powered SUVs made their global debut in California on Thursday in conjunction with Monterey Car Week and the famed Pebble Beach Concours d’Elegance. The reborn ZDX is the luxury automaker’s first EV and an […]

by Craig Cole
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Our Next Energy announces Aries II LFP battery with nearly as much energy density as NCM

Battery technology has come a long way, particularly over the last decade, but energy density and cost are still huge issues standing in the way of the more-widespread adoption of electric vehicles. Working to address this issue, Our Next Energy, a battery technology company based in Novi, Michigan and founded in 2020, announced on Tuesday […]

by Craig Cole
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2023 Toyota Prius Prime review: That’s NOT a Prius!

Remember that Buick commercial from about 10 years ago, the one where everybody’s incredulous the brand could build a car that didn’t smell like a nursing home? “That’s not a Buick!” was the defining line in this ad, a memorable — and highly lampoonable — quip that attempted to prove that GM’s tri-shield division appealed […]

by Craig Cole
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Ford BlueCruise 1.2 hands-free review: A solid product evolves into nearly a segment leader

Ford has enhanced BlueCruise, its adaptive cruise control system with hands-free capability. The new 1.2 version of this technology offers new features and promises to be more responsive and reliable. But has this upgrade gone far enough? Does the new version of BlueCruise adequately address the original version’s shortcomings? In real-world testing, the answer proved […]

by Craig Cole
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Motiv Power Systems introduces new Argo Series medium-duty electric truck

The commercial vehicle market is ripe for electrification. Answering the call, Motiv Power Systems announced its new Argo Series truck on Tuesday, a medium-duty offering that promises to meet the unique needs of fleet customers while also tripling the manufacturer’s share of the market. Commercial customers are always looking for ways to save fractions of […]

by Craig Cole
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Nikola’s electric and hydrogen fuel cell-powered big rigs put diesel to shame

It’s not just passenger cars and light-duty pickups that are going green. A company called Nikola is looking to revolutionize heavy hauling with battery-electric and fuel cell-powered Class-8 trucks. Both the all-electric Tre BEV and hydrogen-fueled Tre FCEV are based on the Iveco S-Way semi from Europe. Speeding development, these Nikola models share the same […]

by Craig Cole
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2024 Acura ZDX all-electric SUV lurks in the shadows

Honda is behind the curve on introducing electric vehicles, but that doesn’t mean the Japanese automaker is sitting on its proverbial hands. A wide range of battery-powered cars and crossovers is under development, and this EV onslaught includes the 2024 Acura ZDX SUV, which the luxury division teased on Thursday morning ahead of the nameplate’s […]

by Craig Cole
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2023 BMW i7 xDrive60 review: WOW!

The latest crop of all-electric BMWs hasn’t really impressed me. The i4 M50 sports sedan is as quick as a flash but otherwise not terribly engaging, and for better or worse, the all-electric iX SUV feels like a rolling art project, a little too far out there. But the 2023 i7 xDrive60 sedan is something […]

by Craig Cole
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