Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
2023 Nissan Ariya Empower+ review: Just a little more, please

On paper, the 2023 Nissan Ariya Empower+ isn’t particularly impressive. This all-electric SUV doesn’t DC fast charge very quickly, for a single-motor electric vehicle the range should probably be better, the horsepower and torque figures are rather middling, there’s no front trunk and not everyone will love the Ariya’s somewhat bulbous exterior styling. But despite […]

by Craig Cole
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2024 Honda Prologue electric SUV will come standard with Google built-in

The 2024 Honda Prologue all-electric SUV promises to offer plenty of great technology. On Tuesday, the Japanese automaker announced the upcoming utility vehicle will “offer customers the latest digital services technology and features” including Google built-in, an infotainment system powered by the search giant’s technology. This system is available in a range of products from […]

by Craig Cole
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2023 Lexus RZ 450e review: Delightful dynamics, regrettable range

You can think of the 2023 Lexus RZ 450e as a gold-plated version of the Toyota bZ4X. These two all-electric SUVs are closely related, though they are not carbon copies. The luxurious Lexus is superior to its mainstream relative in numerous ways, though there’s still plenty of room for improvement. When I reviewed the bZ4X […]

by Craig Cole
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New, smaller Rivian truck and SUV to start around $40,000

Rivian is unquestionably one of the more interesting startup electric vehicle manufacturers. The company’s closely related R1T pickup and R1S utility vehicle not only look great, but they come with upscale interiors and offer lots of clever features. Broadening this up-and-coming brand’s appeal, Rivian is working on a series of smaller vehicles. As with the […]

by Craig Cole
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Ford to race at Pikes Peak with an E-Transit electric van

On June 25 Ford will participate in the Pikes Peak International Hill Climb. This is hardly earth-shattering news as the automaker has a rich motorsports history, but what’s shocking is the vehicle Ford will use to charge up the mountain. No, it’s not a heavily modified Mustang sports car, the F-150 Raptor R pickup truck […]

by Craig Cole
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All-electric Cadillac Escalade IQ debut set for Aug. 9

As we reported last month, Cadillac is preparing to unleash an all-electric version of its iconic Escalade luxury SUV. Details about this vehicle were — and indeed still are — scarce, but we at least know when the Escalade IQ will be revealed. On Tuesday, the automaker announced the vehicle’s official debut is set for […]

by Craig Cole
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Are electric vehicles cleaner than gas cars?

Are electric vehicles cleaner than combustion-powered cars and trucks or is that just an ugly rumor? We’ll answer that thorny – and complicated – question right here. Critics castigate the cleanliness of EVs while proponents of battery-powered cars and trucks proclaim they’ll save the planet. But who’s right? We’ll lay to rest the burning question […]

by Craig Cole
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Electric vehicle vs. combustion vehicle maintenance

All vehicles need maintenance, even electrics. But did you know EVs generally require way less service than conventional gas- or diesel-powered cars and trucks? It’s true! So, routine maintenance, you’ve got to do it if you want your stuff to work properly and last. With combustion-powered cars and trucks, this is as streamlined as it’s […]

by Craig Cole
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Honda go-kart concept proves electrification is better, even in racing

Easing onto the accelerator while pulling out of pit lane, the all-electric Honda eGX Racing Kart Concept I’m piloting immediately responds with a herculean shove, sending me hurtling toward the chicane. A quick left-right flick of the heavily weighted steering wheel has me safely around the first set of cones and into the next corner. […]

by Craig Cole
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What are rare-earth elements and why are they so important?

You often hear about rare-earth elements and how they’re used in electric motors and other high-tech applications. But what are these metals and why are they so important? For answers, we chatted with Tom Schneberger, the CEO of USA Rare Earth, a Tampa, Florida-based company working to supply domestically sourced rare-earth metals. Looking at the […]

by Craig Cole
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