Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
Ford eliminating hundreds of wiring harness configurations with 2024 F-150 pickup truck

With the recently announced 2024 refresh, Ford is streamlining and optimizing its immensely popular F-150 full-size truck to reduce complexity and improve quality. Whether the former is actually better for customers remains to be seen, but the latter is something every owner, consumer or commercial, will appreciate. “So, we’re paying attention to every detail,” said […]

by Craig Cole
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2023 Mercedes-Benz EQE 350 4Matic SUV review: Pumped-up sedan or something else entirely?

The 2023 Mercedes-Benz EQE SUV does a lot of things very well, which shouldn’t be a surprise since this all-electric utility vehicle is basically an EQE sedan that was left to rise like bread dough in a warm corner. Thanks to its pumped-up body, this SUV offers more comfort and space than its four-door sibling, […]

by Craig Cole
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Why is Honda using GM’s Ultium platform for the Prologue and Acura ZDX SUVs?

Why is Honda using GM’s Ultium platform to underpin the upcoming Prologue SUV and closely related Acura ZDX? There are several good reasons, actually. Being a little behind the EV curve, one of the main targets for the Japanese automaker’s product development team was speed to market, and going with a complete and stable vehicle […]

by Craig Cole
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Honda’s latest EV is a suitcase on wheels

Going electric doesn’t necessarily mean you have to buy a new car or truck. E-bikes and battery-powered scooters are great transportation solutions as well, ones that are particularly useful in densely populated urban areas. Joining this burgeoning vehicle segment, Honda announced its new Motocompacto, a foldable electric scooter that will be sold both online as […]

by Craig Cole
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Ford pushing PowerBoost hybrid, ordering simplicity for refreshed 2024 F-150 pickup truck

The 2024 Ford F-150 doesn’t look much different than the outgoing model, but don’t let that familiarity fool you. Engineers have made some hugely important upgrades to this truck for the latest model year, particularly regarding the PowerBoost hybrid powertrain. As you would expect for a midcycle refresh, the 2024 F-150 still rides atop a […]

by Craig Cole
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The 2024 ZDX sets the stage for future Acura designs

The 2024 ZDX is the first of its kind. Not only is this the most powerful Acura SUV ever, it’s also the luxury brand’s very first electric vehicle. A lot rests on the ZDX’s broad, sculptured shoulders since its design, engineering and features all set the tone for Acura’s upcoming EVs. Maintaining the identity of […]

by Craig Cole
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Honda the latest automaker to adopt Tesla’s NACS plug

Another major automaker is teaming up with Tesla. On Thursday, Honda announced it’s adopting the misleadingly named but increasingly important North American Charging Standard or NACS for short. This should give future Acura and Honda electric vehicles access to Elon Musk’s industry-leading Supercharger network for a dramatically improved ownership experience. The automaker’s first North American […]

by Craig Cole
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New ZF induction motor design increases efficiency, reduces carbon emissions

Induction motors are nothing new, but German supplier company ZF has created a unique design that delivers comparable performance to permanent-magnet motors, yet is more sustainable and impressively compact. On Friday, the firm announced its new I2SM, short for In-Rotor Inductive-Excited Synchronous Motor, which promises numerous benefits over what’s currently in the market. Permanent-magnet electric […]

by Craig Cole
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2023 Ford F-150 Lightning Pro review: Ace of base

The Ford F-150 Lightning is one of our favorite electric vehicles here at EV Pulse because it does just about everything extremely well. But what about the base Pro model? Is this stripped-down truck a rolling penalty box or something actually worth buying? The answer might surprise you. This entry-level version of the Lightning lacks […]

by Craig Cole
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EarthCruiser camper for GMC Hummer Pickup lets you overland in luxury with zero tailpipe emissions

Its immense dimensions and weight notwithstanding, the GMC Hummer EV Pickup is an accomplished off-roader. Thanks to features like an adjustable air suspension system, four-wheel steering and even underbody cameras, this titanic truck can tackle just about any trail it fits on. Further enhancing this all-electric pickup’s versatility, on Thursday, GMC and a company called […]

by Craig Cole
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