Ford

Ford is investing $700 million in upgrading the Rouge assembly plant in Michigan to accommodate production of the hybrid and BEV F-150. What we don’t know is what the truck will look like. Tesla made waves by making the Cybertruck look … different. Offerings from Rivian and GMC should look like more conventional trucks, but […]

Our own Bradley Brownell yesterday said that automakers need to embrace the working class with electric vehicles. Today, Ford gave us more details on the electric F-150.   During Ford‘s event, they mentioned how they expect the electric F-150 to be a work truck. Many electric vehicles carry high prices in the United States, and […]

Even though the 2021 Ford F-150 with the PowerBoost hybrid system isn’t a plug-in hybrid, it is the first serious attempt at a full hybrid in the pickup truck segment in quite awhile. Ford is positioning its F-150 hybrid at the top of the pyramid for performance, and now we know how high that pyramid […]

Ford is announcing that the all-new, fully-electric F-150 will go on sale by mid-2022. It’ll be produced alongside the other F-150s, including the hybrid, at an addition at the Rogue production facility in Michigan. Ford’s Kumar Galhotra is making this announcement alongside other production information. Ford employs more hourly workers in the United States than […]

Autonomous emergency braking (AEB) is becoming more and more standard as cars get newer. The Insurance Institute for Highway Safety includes performance of AEB in their vehicle testing. The public is starting to look at this tech when they purchase a new vehicle. While many have settled on calling the technology AEB, there isn’t an […]

Finding a place to park in the city can be a huge pain in the rear. Once you find a garage, you have to find a parking space. If the garage is tiny, navigating the tight corners can be anxiety-inducing. Ford and Bosch are working on finding a solution to that problem. They’re partnering with […]

It is the end of the 3rd quarter and automakers are reporting their sales. The numbers are expected to be lower thanks to the COVID-19 pandemic. There are some growth spots to mention, and one peculiarity in the alternative fuels segment. According to Tyson Jominy, Vice President of automotive data and analytics at JD Power […]

As Ford moves toward more electrification, there will be products that will need to be able to handle extreme environments. Hybridizing the F-150, and ultimately completely electrifying it, means that Ford will need to make sure it’s as capable and durable as their normal gasoline-powered offerings. “Just because it’s a hybrid doesn’t mean we treated […]

(Editor’s Note: Bradley Brownell brings his years of automotive experience to EV Pulse as our new weekly commentator. You’ve seen his work at Jalopnik, Flat Sixes, and others. We’re excited to bring his takes on electric to you each and every week.) Hot rodding has been deeply woven into the fabric of America’s love affair […]