2025 Electric Heavy Duty Pickup first drive review: We drive Magna’s EtelligentForce prototype

Magna is a mobile technology company that employs 158,000 people around the world. The company designs and sells components, like ADAS hardware, to various OEMs. The company also builds complete automobiles, like the Toyota Supra, BMW Z4, Mercedes-Benz G Class, and even the new Fisker Ocean. One of its latest products is something that we’ve […]

by Chad Kirchner
Yes, Magna can build you a custom Iron Man suit

Magna assembles some pretty cool cars that you might not know are built by the company. The company builds the BMW Z4 and the Toyota Supra. They build the Mercedes-Benz G-Class. They also assemble the Chinese-market Arcfox. Magna also, later this year, will start assembly of the Fisker Ocean. One core service the company has […]

by Chad Kirchner
LG Magna e-Powertrain celebrates groundbreaking of Mexico BEV manufacturing facility

LG Magna e-Powertrain has celebrated the groundbreaking of its new manufacturing facility in Ramos Arizpe, Mexico. The company, a joint venture between LG Electronics and Magna International, aims to have the new 260,000 square-foot plant up and running by 2023. It will be the first production base for the company in North America and is […]

by Stefan Ogbac
Magna’s EtelligentForce shows off a truck-based electrification solution

Magna has shown off its latest electrification solution. Called EtelligentForce, this powertrain is specifically developed for use in pickups and light commercial vehicles. This 4WD-based system is paired with Magna’s eBeam technology to help trucks and commercial vehicles retain their capabilities and not compromise on payload and towing. “EtelligentForce comes at a pivotal time — […]

by Stefan Ogbac
Magna’s all-electric powertrain scheduled to hit the market by 2022

Magna has announced that its battery-electric powertrain dubbed EtelligentReach is set to debut in a new entry-level vehicle in 2022. It features two electric motors, inverters and gearboxes, and leverages the latest software to optimize a vehicle’s range and driving dynamics. Magna says that the new eDrive technology advancements and holistic approach to vehicle development […]

by Stefan Ogbac
Magna’s new Icon Radar technology dreams in digital

Just a few years ago, having advanced driver safety technology was a luxury for the wealthy. Today, even a base Toyota Yaris comes with life saving technology based on cameras and radars. But what about those radars? How is that technology evolving? Magna developed a new type of radar that is digital instead of analog. […]

by Chad Kirchner
Check out Magna’s Surface Element Lighting Technology on the 2021 Volkswagen ID.4

Magna has shown off its Surface Element Lighting Technology on the 2021 Volkswagen ID.4. This lighting system is highly customizable and uses LEDs to create cool elements for the vehicle’s exterior. As a result, designers have more freedom when developing new vehicle concepts and allows for more flexibility in how to use light as part […]

by Stefan Ogbac
The math for an Apple Car doesn’t add up, someone please explain it to me

It’s another week, which means there’s more reporting that Apple is going to make a car. This time the Korea Times is saying that the joint venture between LG and Magna, which we talk about here, is nearing finalizing a deal with Apple to produce an automobile. This likely isn’t the first time you’ve heard […]

by Chad Kirchner
Magna helping to electrify pickup trucks with the biggest update to beam axles in a century

Building an electric pickup truck is going to require some hurdles to overcome. One of those important hurdles is making sure that the truck doesn’t lose any the of the towing or hauling capability of the ICE-powered cousins. Magna has a solution. Called eBeam Technology, the company says it’s a “game changer” for electrification. It’s […]

by Chad Kirchner
Sony Vision-S electric sedan prototype complete and is undergoing testing

As we are at the one year anniversary of Sony showing off an electric sports sedan concept, we receive word that the company has completed a prototype and that it is undergoing testing right now in Europe. The Vision-S, built by Magna for Sony, features advanced safety features, cutting-edge infotainment and entertainment options, adaptability, all […]

by Chad Kirchner