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BMW XM Label Red is the most powerful BMW M model ever

An even more exclusive and powerful version of BMW’s first-ever electrified high-performance vehicle has been unveiled: say hello to the 2024 BMW XM Label Red. Compared to the standard BMW XM, the XM Label Red gets 94 more ponies and 148 pound-feet more torque, bringing both figures to an impressive 738. As a hybrid, it features a 4.4-liter V8 engine with M TwinPower Turbo technology. The internal combustion engine produces 577 horsepower and 553 lb-ft of torque, while the electric motor contributes 194 hp and 206 lb-ft of torque. A pre-gearing stage, however, can increase the torque produced by the motor to an effective maximum of 332 lb-ft at the transmission input for the motor.

All of this performance combines to propel the XM Label Red to 60 mph in just 3.7 seconds, while top speed is electronically limited to 155 mph. Buyers can choose an optional M Driver’s Package, which increases that top speed to 175 mph.

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Photo credit: BMW

As for the battery, there’s a 19.2-kWh pack to deliver an estimated electric range of about 30 miles. While driving in electric mode, top speed is limited to 87 mph, but that’s still plenty for daily commutes. It’s not completely quiet either, since BMW has worked with composer Hans Zimmer to create BMW IconicSounds Electric. For charging, it has a maximum acceptance rate of 7.4 kW, which means zero to 100% using a proper Level 2 home charger can be done in 3.25 hours.

Naturally, the XM Label Red uses an M xDrive all-wheel-drive system that is rear-biased. There is an electronically controlled differential lock in the rear axle, which can further enhance traction, agility, and directional stability. Finally, the M Sport differential allows for proper fully variable distribution of drive torque between the left and right rear wheels.

What will likely be most controversial with this high-performance SUV is its styling. The BMW XM Label Red does have some unique features, including an available Toronto Red metallic accent band replacing the standard black. The red also can be found on the model badges and wheel inserts. The vehicle comes standard with 23″ wheels, but smaller 22″ wheels are available at no additional cost. A small number of units will be finished with BMW Individual Frozen Carbon Black exterior paint, for those who even want more exclusivity.

The black and red theme continues into the cabin, with a distinctive black three-dimensional headliner contrasted by red highlights in the upper sections of the backrests and the headrests. Red contrast stitching is used throughout, while a red “XM” badge can be found below the control display.

U.S. production of the BMW XM Label Red is expected to begin in August at BMW Group Plant Spartanburg. Pricing will be announced closer to the start of production.

Written by Jason Siu

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