Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
Ford pushing PowerBoost hybrid, ordering simplicity for refreshed 2024 F-150 pickup truck

The 2024 Ford F-150 doesn’t look much different than the outgoing model, but don’t let that familiarity fool you. Engineers have made some hugely important upgrades to this truck for the latest model year, particularly regarding the PowerBoost hybrid powertrain. As you would expect for a midcycle refresh, the 2024 F-150 still rides atop a […]

by Craig Cole
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The 2024 ZDX sets the stage for future Acura designs

The 2024 ZDX is the first of its kind. Not only is this the most powerful Acura SUV ever, it’s also the luxury brand’s very first electric vehicle. A lot rests on the ZDX’s broad, sculptured shoulders since its design, engineering and features all set the tone for Acura’s upcoming EVs. Maintaining the identity of […]

by Craig Cole
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Honda the latest automaker to adopt Tesla’s NACS plug

Another major automaker is teaming up with Tesla. On Thursday, Honda announced it’s adopting the misleadingly named but increasingly important North American Charging Standard or NACS for short. This should give future Acura and Honda electric vehicles access to Elon Musk’s industry-leading Supercharger network for a dramatically improved ownership experience. The automaker’s first North American […]

by Craig Cole
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New ZF induction motor design increases efficiency, reduces carbon emissions

Induction motors are nothing new, but German supplier company ZF has created a unique design that delivers comparable performance to permanent-magnet motors, yet is more sustainable and impressively compact. On Friday, the firm announced its new I2SM, short for In-Rotor Inductive-Excited Synchronous Motor, which promises numerous benefits over what’s currently in the market. Permanent-magnet electric […]

by Craig Cole
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2023 Ford F-150 Lightning Pro review: Ace of base

The Ford F-150 Lightning is one of our favorite electric vehicles here at EV Pulse because it does just about everything extremely well. But what about the base Pro model? Is this stripped-down truck a rolling penalty box or something actually worth buying? The answer might surprise you. This entry-level version of the Lightning lacks […]

by Craig Cole
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EarthCruiser camper for GMC Hummer Pickup lets you overland in luxury with zero tailpipe emissions

Its immense dimensions and weight notwithstanding, the GMC Hummer EV Pickup is an accomplished off-roader. Thanks to features like an adjustable air suspension system, four-wheel steering and even underbody cameras, this titanic truck can tackle just about any trail it fits on. Further enhancing this all-electric pickup’s versatility, on Thursday, GMC and a company called […]

by Craig Cole
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Bugatti electric scooter review: Nice, but overpriced

Bugatti is famed for building ultra-expensive exotic cars for well-heeled customers that own oil companies or were born into royalty. The company is not known for making electric scooters. But if you buy generic-brand products or have a bag filled with other bags underneath your sink, you, too, can now afford to own a Bugatti […]

by Craig Cole
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2024 Acura ZDX all-electric SUV revealed at Monterey Car Week

This is it, the next chapter in Honda’s electrification strategy has been revealed. The 2024 Acura ZDX and ZDX Type S battery-powered SUVs made their global debut in California on Thursday in conjunction with Monterey Car Week and the famed Pebble Beach Concours d’Elegance. The reborn ZDX is the luxury automaker’s first EV and an […]

by Craig Cole
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Our Next Energy announces Aries II LFP battery with nearly as much energy density as NCM

Battery technology has come a long way, particularly over the last decade, but energy density and cost are still huge issues standing in the way of the more-widespread adoption of electric vehicles. Working to address this issue, Our Next Energy, a battery technology company based in Novi, Michigan and founded in 2020, announced on Tuesday […]

by Craig Cole
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2023 Toyota Prius Prime review: That’s NOT a Prius!

Remember that Buick commercial from about 10 years ago, the one where everybody’s incredulous the brand could build a car that didn’t smell like a nursing home? “That’s not a Buick!” was the defining line in this ad, a memorable — and highly lampoonable — quip that attempted to prove that GM’s tri-shield division appealed […]

by Craig Cole
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