Pickup trucks are going all electric, and every major truck maker is working on its solution to the battery-electric conundrum. That includes the Ram Trucks folks in Auburn Hills.
We now have our first glimpse of what an electric Ram pickup truck will look like, and the underpinnings that’ll give it power. The Ram 1500 Battery Electric Vehicle — hopefully it gets a better name — will officially go on sale in 2024. While that seems like a way away, yet, remember the Silverado EV is going on sale in 2023 as a 2024 model. So the time is rapidly approaching.
What Ram is doing right now is letting customers and fans follow along with the electric truck development project, and provide feedback. Called Ram Revolution, it “provides consumers with a closer connection with the brand and its EV philosophy, meaningful updates with unique visuals and content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed.”
Stellantis is eager to get customer feedback along the way to make a better truck. Ram Brand CEO Mike Koval Jr. states, “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs and address their concerns — ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.”
A sketch and a platform teaser doesn’t a truck make, but it’s good to see action in Auburn Hills on the electric pickup truck space. Additionally, Ram expects to have electrified solutions in a majority of its segments by 2025 and in all segments no later than 2030. Presumably, there’s an electric ProMaster in the works to compete with Ford’s new E-Transit.
We will be talking to Mr. Koval this week at the Chicago Auto Show and will ask him about this and more. Stay tuned!