The Ford F-150 Lightning has been collecting plenty of awards this year and there’s a lot to love about the all-electric pickup truck. But its price tag might not be one of those things, as the American automaker has raised the price yet again. The 2023 Ford F-150 Lightning now starts from $55,974 excluding destination ($1,895). That’s an increase of $4,000 over its most recent price, and a significant increase over the original $39,974 price tag the Lightning had when it was first introduced in May 2021.
Here’s a breakdown of the Ford F-150 Lightning’s current pricing, with all prices including the $1,895 destination fee:
- 2023 Ford F-150 Lightning Pro: $57,869
- 2023 Ford F-150 Lightning XLT: $61,579
- 2023 Ford F-150 Lightning XLT High: $66,579
- 2023 Ford F-150 Lightning XLT High / Extended Range: $82,869
- 2023 Ford F-150 Lightning Lariat: $76,369
- 2023 Ford F-150 Lightning Lariat Extended Range: $87,869
- 2023 Ford F-150 Lightning Platinum Extended Range: $98,769
Ford responded to CNBC in an emailed statement saying the company adjusts vehicle pricing “as a normal course of business due to rising material costs, market factors, and ongoing supply chain constraints.” The price hike comes as Ford aims to increase production of the Lightning to 150,000 units annually by the end of next year. “Demand for this breakthrough vehicle is strong and continues to grow, we will continue to monitor pricing through the model year,” the spokeswoman added in the statement to CNBC.
The F-150 Lightning is off to a pretty hot start, having sold 13,258 units through the end of November 2022. Ford is investing heavily into electric vehicles in the coming years as it looks to grow from its number-2 spot in the electric market, behind Tesla. Something tells us however, that even with the price increase, sales of the F-150 Lightning won’t slow down.
A few months ago, EV Pulse took the Ford F-150 Lightning on a tow and charge test, coming away impressed with the results.