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Polestar opens a dedicated design studio in Sweden

Polestar is showing no signs of slowing down its growth, as the automaker has opened a new design studio in Gothenburg, Sweden. Located adjacent to the brand’s global headquarters, the studio houses up to 120 design team members and will be where future Polestar models are created based on the brand’s new design language. It was originally constructed in 1984 by Italian Romaldo Giurgola and local architect Owe Svärd, but the building has been fully upgraded for Polestar.

The design team is led by Maximilian Missoni, Polestar’s head of design, and we’ll be seeing three models over the next three years from the brand. Like Polestar’s new design language, the studio features a clean, minimalistic Scandinavian aesthetic.

“When such care, attention to detail and material quality was so carefully considered at the point of construction back in 1982, it was important to me that we respected the original intentions when integrating our studio into the building,” said Missoni. “We deliberately showcase the original structure and detailing, respecting the very fabric that gives it its unique character.”

Currently, the Polestar 2 is the brand’s only offering, but it’s a good one — you can read our review here. Around the corner is the Polestar 3 SUV, which will enter production in the middle of 2023 with deliveries starting in the fourth quarter of 2023 for North America, Europe, and China.

Written by Jason Siu

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