Yesterday we reported that Volkswagen, which literally means the peoples’ car in German, was going to go through a name change in the United States. Those reports apparently are correct, as Volkswagen is officially stating that it has a new name for U.S. operations that ushers in a new era of e-Mobility.
That name? Voltswagen.
Beginning in May, Volkswagen of America changes to Voltswagen of America. The rebranding will include everything, including changing brand guidelines and adjusting the VW.com website.
“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America. “The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car.”
For all electric Voltswagen vehicles, the VW logo will be light blue. For gasoline-powered cars, the logo will be dark blue. A “Voltswagen” badge will also be placed on the exterior of the electric cars.
Dealerships will soon get updated signage to reflect the change, and starting as you read this, the branding will be rolling out across advertising and social channels.
It should be noted that VW already owned the Twitter handle @Voltswagen and it is verified, though it currently is an extension of VW’s U.K. offices.
Several of our friends over at Jalopnik have publicly stated that they’d get tattoos if this punny name change happens. Many are convinced this is an early attempt at an April Fools joke. We admit, it’s not a good week to drop a major name change on the internet and have people believe you.
What say you about the new name? Real or a prank? Smart or dumb?