OPINIONS

Articles

Branding is everything. Any car with an ‘eco mode’ is immediately setting itself up for failure. Your brain instantly knows that you’re sacrificing something for the sake of economy, perhaps for the sake of the environment. It’s never really very clear what you’re sacrificing, but the glowing green leaf symbol on your dashboard makes it […]

Few cars can match the Toyota Prius when it comes to sipping fuel and being practical. It is the car that proved the hybrid powertrain’s viability after all. However, in order to better compete with cars trying to steal its crown, the Prius must evolve beyond the practical, high efficiency option. As hybrids become more […]

Last week headlines littered the internet with Elon Musk indicating he might be interested in merging Tesla with another automaker in the near future. There are hundreds of reasons that this makes sense, but there is really only one auto conglomerate that can offer Tesla what it needs while needing what Tesla offers. That’s right, […]

A pandemic is raging across the United States, with hospitals nearing capacity and death tolls in the hundreds of thousands. Now, you’d think, would be a great time for Statehouses around the country to be working on relief bills to help residents, provide aid to first responders, and generally help the people through these trying […]

When it comes to independent testing of the vehicles we review, we take it very seriously. As our site grows and develops, we’ll be adding more to our testing process, but for now let’s talk about how EV Pulse performance tests its vehicles. Time to cover distance One key performance metric that many people look […]

At the risk of sounding like an old fuddy duddy, get-off-my-lawn type of guy, I’m going to use this space this week to vent a frustration about EV ownership. Charging needs to be simpler. I don’t mean the physical act of plugging a charge cable into your car’s charge port. I mean the ancillary practices […]

When it was expected General Motors was going to take an ownership stake in Nikola, it added credibility. Surely with GM on board, the company would do well and the Badger would hit the streets. That’s not, unfortunately, what happened. Through a series of calamities surrounding the former CEO, confidence in the company dwindled. GM […]

During Tesla’s Battery Day this fall, CEO Elon Musk said that he believes the company will work on a $25,000 Tesla model once the battery tech becomes cheap enough to do so. Recently, Musk added that a small hatchback is likely in the works. While it’d be a European model to start, there’s always a […]

Recently, Elon Musk mentioned that the Tesla Semi, a class 8 commercial truck, will get 621 miles of range per charge. How exactly will that be possible? Musk claims new battery technology will be what makes it happen, and while I agree that new battery technology is going to make this goal more attainable, it’s […]

Now that you can build and price your own Rivian R1S and R1T, we thought we’d come up with some of our dream configurations to share with you folks. For the R1T, we believe that it’s a truck that’s going to be well suited for getting away from it all. That’s why the Adventure Package […]