OPINIONS

Articles

These last couple of years the world has seen a few cautiously optimistic internal combustion engine sales bans floated around. Places like California, the United Kingdom, Germany, France, China, Spain, Taiwan, India, and Ireland have pushed for zero emissions mandates from 2050, 2040, or 2035. In recent months even more ambitious plans have come to […]

The Stellantis merger deal is done, the dust has settled, and the giant international automaker Fiat Chrysler has merged with the giant international automaker Peugeot Société Anonyme. As the job of building cars for the world becomes ever more demanding and expensive, companies need to find economies of scale wherever they exist, and this merger […]

Nissan was the first automaker to bring an affordable electric vehicle to the mainstream with the Leaf. While many of us credit Tesla for making them popular, the Leaf was on sale and in driveways while cars like the Model 3 were just a figment of Elon’s imagination. Over the years that followed, each company […]

Back in 1974 the federal government took drastic action to reduce energy consumption by the nation’s automobiles in the wake of the oil crisis. Price spikes and supply disruption saw the passage of the Emergency Highway Energy Conservation Act, which prohibited drivers from exceeding 55 miles per hour on any American road. For twenty-one years […]

  Enthusiasts, and I mean the dyed-in-the-wool wrenchers, homebuilders, and tinkerers, are the lifeblood of any automotive community. Those non-factory engineers and hobbyists have historically cultivated the foundation upon which car culture lives and thrives today. The qualities that modifiers and hot rodders imbue into their creations push demand from consumers and eventually trickle into […]

Choosing what car you drive says a lot about who you are as a person and what things you value. Maybe you chose your car to be a unique extension of who you are. Maybe you chose your car because you wanted to flex on fools or show off your wealth or because it was […]

This week it was discussed that with some conservative independent testing, the Porsche Taycan 4S is capable of approximately 100 miles more range than stated on the sticker. In that same testing, none of the Tesla models tested reached the stated range. Obviously overpromising and underdelivering is not a great way to sell cars. Electric […]

Toyota isn’t known as a brand that takes a lot of risk, especially in the 21st century. When it came to actually taking a risk on a new sports car, it partnered with BMW to make it happen. The company has been slow to adopt battery electric technology. That’s about to change, though, as Toyota […]

I didn’t even watch the game, because I honestly couldn’t be bothered, but as a student of the advertising industry, I am perennially interested in the big dollar ad spends that happen every year during the Super Bowl. Yes, it’s the middle of the week and I’m still thinking about that awful General Motors commercial […]

Toyota‘s Prime family of plug-in hybrids is growing at what could best be described as a ‘cautious’ pace. In a world where plug-ins are becoming increasingly common alongside traditional battery-assisted hybrids, it’s hard to understand why the auto industry’s BEV pioneer has been content to restrict its Prime brand to the Prius hatch and the […]