OPINIONS

Alternating Currents: Don’t make your car your entire personality

Choosing what car you drive says a lot about who you are as a person and what things you value. Maybe you chose your car to be a unique extension of who you are. Maybe you chose your car because you wanted to flex on fools or show off your wealth or because it was […]

by Bradley Brownell
2/17/2021
Understating electric vehicle range doesn’t help just as overstating range doesn’t help

This week it was discussed that with some conservative independent testing, the Porsche Taycan 4S is capable of approximately 100 miles more range than stated on the sticker. In that same testing, none of the Tesla models tested reached the stated range. Obviously overpromising and underdelivering is not a great way to sell cars. Electric […]

by Chad Kirchner
2/13/2021
Toyota’s new BEVs will be obvious choices

Toyota isn’t known as a brand that takes a lot of risk, especially in the 21st century. When it came to actually taking a risk on a new sports car, it partnered with BMW to make it happen. The company has been slow to adopt battery electric technology. That’s about to change, though, as Toyota […]

by Chad Kirchner
2/10/2021
Alternating Currents: EV adoption is not a competition

I didn’t even watch the game, because I honestly couldn’t be bothered, but as a student of the advertising industry, I am perennially interested in the big dollar ad spends that happen every year during the Super Bowl. Yes, it’s the middle of the week and I’m still thinking about that awful General Motors commercial […]

by Bradley Brownell
2/10/2021
Toyota models that should be ready for Prime time

Toyota‘s Prime family of plug-in hybrids is growing at what could best be described as a ‘cautious’ pace. In a world where plug-ins are becoming increasingly common alongside traditional battery-assisted hybrids, it’s hard to understand why the auto industry’s BEV pioneer has been content to restrict its Prime brand to the Prius hatch and the […]

by Benjamin Hunting
2/3/2021
Alternating Currents: Don’t sleep on the Harley LiveWire

After a few thousand miles on Harley-Davidson’s exquisite LiveWire electric motorcycle, I can’t help but think that this is some kind of hidden secret that electric fanatics and motorcycle buffs alike are missing out on. Not only is it the greatest motorcycle I’ve ever ridden, but it is definitively the most fun electric vehicle to […]

by Bradley Brownell
2/3/2021
For the Nissan Maxima to survive, electrification is a must

One of the most beloved sedans from Nissan’s lineup, the Maxima now lives in the shadow of the crossover craze. As traditional four-doors become less common, automakers need to go the extra mile to lure consumers into sedans. In the case of the Nissan Maxima, it’s straddling the mid-size and entry-level luxury sedan classes, which […]

by Stefan Ogbac
1/29/2021
Alternating Currents: Transitioning to EVs scorched earth style

  My ships are burning on the beach, and I’m the one who set them ablaze. There is no turning back now, no way to beat a retreat. I’ve turned my face toward the enemy, and whether I march forth alone or we all step synchronically toward a better future, I’ll take that step regardless. […]

by Bradley Brownell
1/27/2021
The Nissan Xterra should come back… as an electric

According to recent reports, Nissan dealerships want the Xterra back in showrooms. With vehicles like the Bronco and Wrangler getting all the hype, they want something to drive people into their showrooms so they can sell them cars. That seems reasonable. I firmly believe that Nissan could just retool a factory exactly the way that […]

by Chad Kirchner
1/26/2021
How we’d spec it: 2021 Jeep Wrangler 4xe

Jeep has launched the configurator of the 2021 Jeep Wrangler 4xe and we’ve gotten in to create our perfect one. Although we’d prefer a two-door, we’re not mad that the Wrangler 4xe is only offered in the four-door Unlimited. That gives us room for four passengers (or five in a pinch) and the same open-top […]

by Stefan Ogbac
1/22/2021