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Stellantis’ electrification strategy forwarded by new Lancia Ypsilon

Lancia has introduced a new model, the Lancia Ypsilon Edizione Limitata Cassina, which is a fully electric vehicle available in Italy. This vehicle is limited to 1906 numbered units, a nod to the founding year of Lancia. The interior design, referred to as the “Lancia living room,” features a blue tone reminiscent of Italian homes, with a “Cannelloni” texture on the seats, dashboard, and door panel inserts. A new feature in this model is a multifunctional table, named “tavolino,” which also allows for smartphone charging.

The collaboration between Lancia and Cassina, an Italian interior design brand, is highlighted in this edition. The partnership is rooted in shared values of innovation and tradition, as well as environmental consciousness. The vehicle claims a top position in its category, offering a 10.25” display, parking aid, and exterior lighting system. It is also the only model in its segment to standardize Level 2 Autonomous Driving.

Lancia’s first use of the S.A.L.A. infotainment system is featured in this car, which aims to provide a comfortable driving experience. The electric motor provides a range of up to 403 km per charge, with a quick charging capability allowing for 100 km of range in less than 10 minutes.

Additionally, the vehicle supports Free2move Charge, a system designed to ease the charging process both at home and on the road. This support aligns with the objectives of Stellantis’ “Dare Forward” strategic plan.

An exclusive financial offer for the Lancia Ypsilon Edizione Limitata Cassina has been rolled out, starting with a down payment and followed by monthly installments, including a home charging solution and a three-year warranty.

The promotional campaign for this vehicle draws parallels between the car’s design and comfort with that of a stylish Italian home. The new Lancia Ypsilon is positioned as the first of three models in the brand’s strategic plan, which includes electrification, a new distribution model, and a return to European markets from 2024.

The CEO of Lancia, Luca Napolitano, has emphasized the model’s design, inspired by Lancia’s heritage, and its aim to represent the peak of onboard comfort and design. The collaboration with Cassina is said to have played a significant role in achieving this vision.

Written by EV Pulse Staff

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