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Rivian acquires new sales and marketing vice president to help launch brand

Rivian is getting closer and closer to selling its first electric SUV and electric pickup truck, and the company is going to need the right person to make that happen. So they picked up one of the best in the business, Laura Schwab.

According to Automotive News, Schwab started today as the vice president of sales and marketing for Rivian. Her previous assignment was President of the Americas for Aston Martin, so she has tons of experience dealing with a premium brand.

We’re fans of her work at Aston and the personal touch she brought to the brand, and overseeing some of the company’s biggest launches. While Rivian is far different from Aston Martin, both companies function very much like a startup.

The R1S is scheduled to arrive later this year, and we expect the R1T pickup in about six months from now.

Written by Chad Kirchner
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