Porsche has announced its Strategy 2030 plan to turn itself into a carbon-neutral company by 2030. This means that the whole vehicle production process must be done sustainably and also sees the brand doubling down on electrification as it expects battery-electric vehicles to make up a large chunk of its sales by the next decade.
Oliver Blume, Chairman of the Board at Porsche notes that economical, ecological, and social sustainability are now important parts of the brand’s approach. The aim is to have a carbon-neutral balance sheet across the value chain by 2030 and has reserved over one billion euros ($1.18 billion) over the next 10 years for that purpose.
The product will also play a major role as Porsche continues to add more electrified vehicles in its lineup. The latest one is the Taycan Cross Turismo and it will be the first model produced after the brand achieved carbon neutrality across its three production facilities in Germany. Last year, a third of Porsches delivered in Europe were either EVs or hybrids. By 2025, Porsche expects EVs to make up 50% of sales before further growing to 80% in 2030.
We’re suspecting that the Taycan lineup is only one part of the plan that will help Porsche achieve its goals. The other vehicle is the second-generation Macan compact crossover, which is transitioning into EV. That model sits at the heart of a highly competitive and popular segment, meaning it can make electrification accessible to a broader consumer base. Expect the all-electric successor to the current Macan to arrive in 2022.