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New pricing strategy for 2024 Nissan Ariya aims to enhance EV accessibility

Nissan has announced the sale of its 2024 Ariya model, with a starting price set at $39,590. The company has adjusted the Manufacturer’s Suggested Retail Price (MSRP) for all trim levels of this electric vehicle (EV) to cater to a broader range of EV consumers. The base model, Ariya Engage, sees a price reduction of $3,600, while other trims have seen reductions up to $6,000.

The pricing adjustment is part of Nissan’s strategy to enhance the Ariya’s market competitiveness and provide better value to customers, according to Trisha Jung, senior director of EV Strategy and Transformation at Nissan U.S. The Ariya model features two battery options, a front-wheel drive or the advanced e-4ORCE dual-motor all-wheel drive, and comes in five different grades. The vehicle is noted for its EPA-estimated driving range of up to 304 miles and available ProPILOT Assist 2.0 for semi-autonomous highway driving in certain trims.

The 2024 Ariya offers a choice between a 63-kWh standard range battery and an 87-kWh long range battery, with power outputs ranging from 214 to 389 horsepower. The e-4ORCE all-wheel drive system is designed to improve ride stability and comfort by optimizing torque allocation and applying independent brake control at each wheel.

In addition to vehicle enhancements, Nissan is expanding charging options through an agreement with Tesla. A North American Charging Standard (NACS) adapter will be available for the Ariya, enabling access to Tesla Superchargers. Starting from 2025, Nissan will include a NACS port in its EVs for the U.S. and Canadian markets, facilitating easier charging.

Written by EV Pulse Staff

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