Fiat, a brand with a 124-year legacy, announced the launch of its first nationwide battery electric vehicle (BEV) in North America, the 2024 Fiat 500e. This new model marks a significant shift toward sustainable mobility for the Italian automaker, aligning with its “Dare Forward 2030″ plan aiming for 50 percent EV sales in North America and 100 percent in Europe by 2030.
The 500e, a modern iteration of Fiat’s iconic two-door model, is set to bring a blend of style and zero-emission driving to the streets. It features a dedicated BEV platform, making it wider and longer than its predecessor, the internal combustion engine (ICE) model. Powered by a 42-kWh high-voltage lithium-ion battery, the 500e promises an estimated range of 149 miles (240 kilometers) and boasts quick charging capabilities, with 31 miles of range attainable in just five minutes and 80 percent battery capacity in 35 minutes.
Olivier Francois, Fiat CEO and Global CMO of Stellantis, emphasized the blend of Italian style and sustainability in the 500e, stating, “The 2024 500e is a modern, tech-forward take on a beloved classic, delivering a host of new safety features while remaining fun to drive and true to its roots.”
The vehicle’s design pays homage to the original 1957 Fiat 500, combining classic elements with contemporary technology. The 500e is equipped with the Uconnect 5 system, offering a user-friendly interface and a host of connectivity features. Safety is also a priority, with standard features including Automatic Emergency Braking, Pedestrian Alert, and Lane Keep Assist.
In a unique marketing approach, Fiat has adopted a “product drop” strategy for the 500e, releasing different variants of the model in limited quantities at specific times. This approach aims to create buzz and cultivate customer loyalty. The first version of this will be the (RED) version, which triggers a donation to Global Fund. It’s the perfect match for your iPhone Product(RED).
The 2024 Fiat 500e is set to be available in early 2024, with a Manufacturer’s Suggested Retail Price of $32,500, not including a $1,595 destination charge. The vehicle will be built at the Mirafiori Assembly Plant in Turin, Italy, and will be available in Stellantis North America showrooms.
Fiat’s move toward electrification in North America with the 500e represents a significant step in the automotive industry’s shift to sustainable transportation solutions.