Mercedes-Benz is set to open its largest ever product launch program at IAA Mobility 2025 in Munich, highlighted by the world premiere of the all-new GLC with EQ Technology. The electric GLC joins a range of current and future electric and electrified models on display in the “Open Space” at Apothekenhof and in Hall B3.
Visitors can explore the brand’s Intelligent Cockpit, advanced driver assistance systems and digital extras alongside the debut of the electric CLA Shooting Brake and the camouflaged prototype of the next-generation all-electric VLE grand limousine. The new CLA family, available with both electric and high-tech hybrid drives, also makes its show premiere.
At the Mercedes-Benz Pavilion on Apothekenhof, up to 30 models will be available for passenger rides. Guests can sample automated point-to-point driving in a specially prepared CLA equipped with MB.DRIVE ASSIST PRO, and experience the DRIVE PILOT system in the EQS or S-Class, which allows conditional automated driving up to 95 mph (155 km/h).
Trade visitors at Messe München’s Hall B3 “Summit” can check out the CONCEPT AMG GT XX show car, previewing a high-performance model based on the new AMG.EA electric architecture. Industry experts will lead deep-dive sessions into next-generation technologies.
For those unable to attend in person, Mercedes-Benz will livestream the GLC premiere on media.mercedes-benz.com during the pre-night event on September 7.
