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Lordstown Motors passes 100,000 pre-order mark for electric fleet pickup

Lordstown Motors, a company occupying the old GM Lordstown plant in Northeast Ohio, announced today that it has surpassed 100,000 preorders for its full-size electric pickup truck.

Targeting fleet buyers, the Lordstown Endurance electric pickup truck has a range of 250 miles. It can tow 7,500 pound and has the equivalent of 600 horsepower.

The company expects to have start of production in September of this year.

The company says that over the 100,000 non-binding preorders, the average order size per fleet is 600 trucks. After the federal tax incentive, the Lordstown Endurance is expected to be priced at $45,000.

“Receiving 100,000preorderss from commercial fleets for a truck like the Endurance is unprecedented in automotive history,” said Steve Burns, CEO of Lordstown Motors. “Adding in the interest we have from federal, state, municipal and military fleets on top of that, I think you can see why we feel that we are about to revolutionize the pickup truck industry.”

While nonbinding reservations are not guarantees, fleet buyers are more likely to not pull a reservation than an average consumer. Assuming, of course, that the company can deliver the trucks on time.

What do you think? Are fleets where the next big move in electrification is?

Updated (9:01am EST, 01/11/2021): Fixed editing error.

Written by Chad Kirchner
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