General Motors is launching a new marking initiative to show off the range, flexibility, and performance of it’s EV platform called Ultium. Called “Everybody In,” it is supposed to set an opportunistic and inclusive tone for GM’s EV future.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”
The campaign focuses on exciting a new generation of buyers and highlight GM’s investment in EV and AV products through 2025. That includes 30 new EVs globally on a $27 billion investment.
There’s even a new logo.
Designers were tasked with creating a design that balances the history of the company and the trust in the current design with GM’s vision for the future.
“This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family,” said Sharon Gauci, GM executive director of Global Industrial Design.
What do you think of the new logo? Let us know in the comments!