At the Beijing International Automotive Exhibition (Auto China 2024), the luxury automotive brand Genesis introduced the redesigned Electrified G80 and three models from its Magma program, marking a significant update in its offerings, especially for the Chinese market. The event highlighted Genesis’s ongoing commitment to innovation and localization in China.
The Electrified G80, a luxury sedan, was unveiled with a new exclusive color, “Vision Blue,” specifically developed for the Chinese market. This color choice is inspired by a traditional Chinese saying, emphasizing a richness in shade derived from Chinese culture, and showcases Genesis’s tailored approach to meet local tastes. The sedan features a longer wheelbase, enhancing passenger comfort and interior space, and introduces advanced technological improvements like the ergonomic and electronically managed features for enhanced luxury.
Furthermore, Genesis launched its high-performance Magma program in China, with the debut of the G80 EV Magma Concept. This new initiative aims to blend high performance with luxury, expanding Genesis’s portfolio to include performance-oriented versions of its models. The Magma program vehicles, including the G80 EV Magma Concept, the X Gran Berlinetta Concept, and the GV60 Magma Concept, were presented in unique colors and are designed to offer superior driving dynamics and aesthetic appeal.
The G80 EV Magma Concept, in particular, features extensive modifications for improved performance, including a redesigned grille, wider fenders, a new rear bumper, and enhanced aerodynamics with a focus on high-speed stability. This model and its Magma siblings represent Genesis’s commitment to evolving consumer needs in China, aiming for a synthesis of performance and luxury.
This exhibition not only commemorates Genesis’s three-year presence in China but also underscores its strategy to deepen its roots in the market by aligning closely with the preferences and evolving demands of Chinese consumers. Genesis continues to adapt its global models for China, while also committing to advancing its offerings in this dynamic market.
