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Genesis House New York hosts unveiling of Neolun and GV60 Magma concepts

2024 New York International Auto Show

Genesis recently announced the introduction of two concept vehicles and the initiation of a high-performance program at an event held at Genesis House New York, signaling an important development in the company’s trajectory. The introduction includes the brand’s first-ever full-size electric SUV concept, the Genesis Neolun Concept, and the Genesis GV60 Magma Concept, which falls under the broader Genesis Magma program. These introductions aim to blend technological innovation with luxury, pushing the limits of performance and design.

The Neolun Concept is a blend of future-forward design and traditional Korean hospitality. Its name, a combination of the Greek word for new, “neo,” and the Latin word for moon, “luna,” reflects Genesis’ ambition to surpass existing standards and forecast future trends. The vehicle, inspired by Korean moon jars, features a minimalist design approach, eliminating unnecessary details for a sleek exterior. A notable design feature is its B-pillarless coach doors, which enhance the interior space and ease of access. The concept’s exterior includes integrated body lamps and a two-tone color scheme, mirroring the tranquility of Korea’s night sky. Inside, the Neolun Concept offers a modern take on Korean hospitality with a spacious cabin, radiant heating inspired by traditional Korean ondol heating, swiveling front seats, and a high-fidelity sound system designed to enhance the audio experience for all passengers.

Parallelly, the GV60 Magma Concept marks Genesis’ foray into high-performance vehicles through the Magma program. The program’s objective is to infuse each Genesis model with enhanced aesthetics and performance capabilities. The GV60 Magma Concept builds on the foundation of the GV60, Genesis’ initial dedicated EV model, showcasing advancements in battery and motor technology to strengthen the bond between driver and vehicle. Its design focuses on optimizing aerodynamics, cooling, and stability for a more engaging driving experience. The interior features sporty bucket seats and high-quality materials, emphasizing the vehicle’s high-performance credentials.

Both the Neolun and GV60 Magma concepts highlight Genesis’ commitment to innovation, blending design aesthetics with technological advancements. These concepts were unveiled alongside other vehicles in the Magma program, including the GV80 Coupe Concept, the G80 Magma Special, and the X Gran Berlinetta Concept. The unveiling event also featured comments from racing legend Jacky Ickx, a Genesis Brand Partner, who expressed his admiration for the brand’s elegance and design philosophy.

These vehicles, along with other Genesis models, will be showcased at the 2024 New York International Auto Show, providing the public with a closer look at the brand’s latest innovations and future direction.

Written by EV Pulse Staff

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