Ford
Ford Articles
Watch Ford torture test the 2021 F-150 PowerBoost hybrid pickup truck

As Ford moves toward more electrification, there will be products that will need to be able to handle extreme environments. Hybridizing the F-150, and ultimately completely electrifying it, means that Ford will need to make sure it’s as capable and durable as their normal gasoline-powered offerings. “Just because it’s a hybrid doesn’t mean we treated […]

by Chad Kirchner
10/6/2020
Diesel is the top selling alternative fuel type

It is the end of the 3rd quarter and automakers are reporting their sales. The numbers are expected to be lower thanks to the COVID-19 pandemic. There are some growth spots to mention, and one peculiarity in the alternative fuels segment. According to Tyson Jominy, Vice President of automotive data and analytics at JD Power […]

by Chad Kirchner
10/1/2020
Driving Ford’s Mustang present to prepare for Ford’s Mustang future

Last year at an event in California, Ford pulled the sheet off the all-new, fully electric crossover from the Blue Oval. It was called the Mach-E. But more specifically, it was called the Mustang Mach-E. “You’re telling me that the Ford Mustang is now a crossover and an EV?” The people cried foul. Some folks […]

by Chad Kirchner
10/1/2020
2021 Ford F-150 PowerBoost hybrid has performance numbers to rival Raptor

Even though the 2021 Ford F-150 with the PowerBoost hybrid system isn’t a plug-in hybrid, it is the first serious attempt at a full hybrid in the pickup truck segment in quite awhile. Ford is positioning its F-150 hybrid at the top of the pyramid for performance, and now we know how high that pyramid […]

by Chad Kirchner
9/29/2020
How much would a “working class” electric pickup cost?

Our own Bradley Brownell yesterday said that automakers need to embrace the working class with electric vehicles. Today, Ford gave us more details on the electric F-150.   During Ford‘s event, they mentioned how they expect the electric F-150 to be a work truck. Many electric vehicles carry high prices in the United States, and […]

by Chad Kirchner
9/17/2020
Ford teases new, all-electric F-150 during news conference

Ford is investing $700 million in upgrading the Rouge assembly plant in Michigan to accommodate production of the hybrid and BEV F-150. What we don’t know is what the truck will look like. Tesla made waves by making the Cybertruck look … different. Offerings from Rivian and GMC should look like more conventional trucks, but […]

by Chad Kirchner
9/17/2020
Ford reveals production date for all-electric F-150, production at Rouge facility

Ford is announcing that the all-new, fully-electric F-150 will go on sale by mid-2022. It’ll be produced alongside the other F-150s, including the hybrid, at an addition at the Rogue production facility in Michigan. Ford’s Kumar Galhotra is making this announcement alongside other production information. Ford employs more hourly workers in the United States than […]

by Chad Kirchner
9/17/2020
Making autonomous emergency braking (AEB) systems safer with night vision

Autonomous emergency braking (AEB) is becoming more and more standard as cars get newer. The Insurance Institute for Highway Safety includes performance of AEB in their vehicle testing. The public is starting to look at this tech when they purchase a new vehicle. While many have settled on calling the technology AEB, there isn’t an […]

by Chad Kirchner
9/15/2020
Alternating Currents: The electric hot rod ushers in new era of performance

(Editor’s Note: Bradley Brownell brings his years of automotive experience to EV Pulse as our new weekly commentator. You’ve seen his work at Jalopnik, Flat Sixes, and others. We’re excited to bring his takes on electric to you each and every week.) Hot rodding has been deeply woven into the fabric of America’s love affair […]

by Bradley Brownell
9/9/2020