Chad Kirchner

Chad is the VP of Content for EV Pulse, and other Wrecked Media Group properties. He has years of experience covering the automotive industry and has been featured in Truck Trend, The Drive, Overland Journal, AutoGuide, Automotive Map, and other places.
Chad Kirchner
Tesla “Full Self-Driving” is a $10,000 scam

If you were to order a new Tesla vehicle today, one of the option boxes you can check is to add “Full Self-Driving.” You might read through the options and think you should add it. You shouldn’t. “Full Self-Driving” is a set of features that aren’t a car driving itself. According to Tesla’s website right […]

by Chad Kirchner
1/11/2021
Ford Mustang Mach-E wins NACTOY Utility of the Year award

One of the biggest awards in the automotive industry is the North American Car, Truck, and Utility of the year (NACTOY) awards. Taking place in January, the jury consists of 50 automotive journalists. This year was a big win for electrification, with the Ford Mustang Mach-E taking home the trophy as Utility of the Year. […]

by Chad Kirchner
1/11/2021
Semi-automated driving technology makes its way to boats with Volvo Penta

Docking a boat can be quite the challenge for a novice helmsman. Even those with experience can run into difficult with the currents, wind, obstacles, and other factors. Volvo Penta is working to help with semi-automated docking technology. Called Assisted Docking System, it debuts at CES and it is something that will be commercially available. […]

by Chad Kirchner
1/11/2021
Lordstown Motors passes 100,000 pre-order mark for electric fleet pickup

Lordstown Motors, a company occupying the old GM Lordstown plant in Northeast Ohio, announced today that it has surpassed 100,000 preorders for its full-size electric pickup truck. Targeting fleet buyers, the Lordstown Endurance electric pickup truck has a range of 250 miles. It can tow 7,500 pound and has the equivalent of 600 horsepower. The […]

by Chad Kirchner
1/11/2021
Wait, no, seriously: Apple and Hyundai set to pen partnership deal for electric car: Report

Is Hyundai going to partner with Apple for an electric car or not? At first, a statement was published saying that it was going to happen. Then, after Hyundai’s stock shot up the company removed Apple from the statement. It appeared someone made an oops. But apparently the oops wasn’t announcing a deal that wasn’t […]

by Chad Kirchner
1/10/2021
GM’s new EV marketing strategy includes a new logo and invites “Everybody In”

General Motors is launching a new marking initiative to show off the range, flexibility, and performance of it’s EV platform called Ultium. Called “Everybody In,” it is supposed to set an opportunistic and inclusive tone for GM’s EV future. “There are moments in history when everything changes. Inflection points. We believe such a point is […]

by Chad Kirchner
1/8/2021
Hyundai partnering with Apple for the Apple Car? Maybe, maybe not: Report

Late yesterday the internet became buzzing with reports that Hyundai is working with Apple for an upcoming Apple Car. Those reports indicated that Hyundai went so far as to, in fact, confirm the story. Now Hyundai says, “Not so fast.” Bloomberg is now reporting that Hyundai Motor Company has backed away from a statement confirming […]

by Chad Kirchner
1/8/2021
FCA is participating in virtual CES 2021 with a unique interactive experience

With CES going digital this year because of COVID, automakers are finding unique and innovative ways to participate in the event while still staying safe. For FCA, it’s taking advantage of augmented reality and Google’s cloud-streaming technology. There will be three-dimensional product tours. Virtual Brand Ambassadors will work with visitors, guiding them through interactive experiences […]

by Chad Kirchner
1/8/2021
U.S. Secretary of Transportation resigns following attack on U.S. Capitol

Announced one day after the attack on the U.S. Capitol by insurrectionists, one of the President’s cabinet members is resigning. Elaine Chao, Secretary of Transportation and wife of Senate Majority Leader Mitch McConnell, tendered her resignation to be effective no later than January 11, 2021. She says she is “deeply troubled” by the “traumatic and […]

by Chad Kirchner
1/7/2021
Is this the last generation of the Nissan Leaf?

Nissan‘s first mass market electric car, and really the world’s first mass market electric car, just turned 10 years old last year. The Leaf brought the concept of electric driving mainstream and is a favoriteamongt enthusiasts. The current generation Leaf is a good car. It’s reasonably fun to drive, it’s quick enough, and it has […]

by Chad Kirchner
1/5/2021