Chad Kirchner

Chad is the VP of Content for EV Pulse, and other Wrecked Media Group properties. He has years of experience covering the automotive industry and has been featured in Truck Trend, The Drive, Overland Journal, AutoGuide, Automotive Map, and other places.
Chad Kirchner
Cadillac Celestiq teased with trick new panoramic roof, cutting-edge tech

At the 2021 virtual CES keynote featuring Mary Barra, representatives from General Motors and Cadillac teased an upcoming premium luxury EV called the Celestiq. Based on the Ultium battery platform, the Cadillac Celestiq is a technological test bed for future brand innovations. That includes a full-width screen for the driver and front passenger, and even […]

by Chad Kirchner
1/12/2021
BrightDrop is new GM business built to electrify delivery logistics

In the year that was 2020, the demand for delivery equipment increased significantly. Combine that growing demand with the desire to electrify this business, and you end up with BrightDrop. BrightDrop is a GM-owned business that will electrify the logistics and delivering goods and services. During her CES 2021 Keynote, GM CEO Mary Barra announced […]

by Chad Kirchner
1/12/2021
Stop and watch the insanity that is BMW’s latest iDrive video for the BMW iX

As we reported, BMW is showing off its new iDrive system at this week’s virtual CES show. Debuting in the iX electric crossover, the system is the culmination of all of BMW’s tech with a new, always-connected interface. To help show it off a bit, BMW created a video. While we’re not sure if in […]

by Chad Kirchner
1/11/2021
Tesla “Full Self-Driving” is a $10,000 scam

If you were to order a new Tesla vehicle today, one of the option boxes you can check is to add “Full Self-Driving.” You might read through the options and think you should add it. You shouldn’t. “Full Self-Driving” is a set of features that aren’t a car driving itself. According to Tesla’s website right […]

by Chad Kirchner
1/11/2021
Ford Mustang Mach-E wins NACTOY Utility of the Year award

One of the biggest awards in the automotive industry is the North American Car, Truck, and Utility of the year (NACTOY) awards. Taking place in January, the jury consists of 50 automotive journalists. This year was a big win for electrification, with the Ford Mustang Mach-E taking home the trophy as Utility of the Year. […]

by Chad Kirchner
1/11/2021
Semi-automated driving technology makes its way to boats with Volvo Penta

Docking a boat can be quite the challenge for a novice helmsman. Even those with experience can run into difficult with the currents, wind, obstacles, and other factors. Volvo Penta is working to help with semi-automated docking technology. Called Assisted Docking System, it debuts at CES and it is something that will be commercially available. […]

by Chad Kirchner
1/11/2021
Lordstown Motors passes 100,000 pre-order mark for electric fleet pickup

Lordstown Motors, a company occupying the old GM Lordstown plant in Northeast Ohio, announced today that it has surpassed 100,000 preorders for its full-size electric pickup truck. Targeting fleet buyers, the Lordstown Endurance electric pickup truck has a range of 250 miles. It can tow 7,500 pound and has the equivalent of 600 horsepower. The […]

by Chad Kirchner
1/11/2021
Wait, no, seriously: Apple and Hyundai set to pen partnership deal for electric car: Report

Is Hyundai going to partner with Apple for an electric car or not? At first, a statement was published saying that it was going to happen. Then, after Hyundai’s stock shot up the company removed Apple from the statement. It appeared someone made an oops. But apparently the oops wasn’t announcing a deal that wasn’t […]

by Chad Kirchner
1/10/2021
GM’s new EV marketing strategy includes a new logo and invites “Everybody In”

General Motors is launching a new marking initiative to show off the range, flexibility, and performance of it’s EV platform called Ultium. Called “Everybody In,” it is supposed to set an opportunistic and inclusive tone for GM’s EV future. “There are moments in history when everything changes. Inflection points. We believe such a point is […]

by Chad Kirchner
1/8/2021
Hyundai partnering with Apple for the Apple Car? Maybe, maybe not: Report

Late yesterday the internet became buzzing with reports that Hyundai is working with Apple for an upcoming Apple Car. Those reports indicated that Hyundai went so far as to, in fact, confirm the story. Now Hyundai says, “Not so fast.” Bloomberg is now reporting that Hyundai Motor Company has backed away from a statement confirming […]

by Chad Kirchner
1/8/2021