Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
ZF eBeam Axle technology simplifies heavy vehicle electrification

When it comes to electrification, automakers have options. They can spend untold billions to design and engineer new EVs from the ground up, or they can modify existing products, proven cars and trucks that are already in production. Both strategies have advantages and disadvantages, but supplier company ZF is making it much, much easier for […]

by Craig Cole
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2024 Chevy Silverado EV First Edition RST first drive review: Too much of a good thing

Nearly everything about the 2024 Chevy Silverado EV First Edition RST is over the top, from its weight and available wheels to the performance, range, features, and, yes, even the price tag. All this excess makes the Silverado EV a segment leader in numerous important areas, though these best-in-class accolades do come with tradeoffs. Looks […]

by Craig Cole
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2024 Acura ZDX Type S first drive review: An auspicious omen

The 2024 Acura ZDX Type S is the brand’s most powerful SUV ever, though there are plenty of other reasons to consider one of these all-electric luxury utility vehicles beyond its instantaneous torque, as convincing as that can be. For a performance-focused model, the Type S is surprisingly livable, offers some industry-leading technology and is […]

by Craig Cole
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2024 Polestar 2 Dual Motor Performance Plus review: Flirting with greatness

It doesn’t have the longest range and it certainly isn’t the most practical electric vehicle ever built, but if you’re looking for a sophisticated and engaging EV, you can do far worse than the 2024 Polestar 2. In particular, the Dual Motor all-wheel-drive model with the optional Performance Pack flirts with greatness thanks to its […]

by Craig Cole
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2024 Toyota Grand Highlander Platinum review: Stretch your legs

When shopping for a vehicle, it’s important to consider a constellation of factors. Driver aids and crash test scores, efficiency, cargo space and technology should all be considered, but with the 2024 Toyota Grand Highlander there is a single, overarching reason to purchase one of these SUVs: the commodious third-row seat. Of course, there are […]

by Craig Cole
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Honda creating ‘EV Hub’ in Ohio

Honda is gearing up to produce electric vehicles right in America’s heartland. Late last week, the Japanese automaker announced it’s creating a new EV Hub in Ohio, which will help train workers in the vagaries of electric vehicles, so they’ll be ready to build the company’s upcoming range of modern EVs. This new industrial center […]

by Craig Cole
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2024 Fiat 500e first drive review: Ignore the specs and enjoy the drive

After a multiyear North American hiatus, the Fiat 500 is back, and this time the fabled Italian city car is all-electric, all the time. The redesigned 2024 Fiat 500e offers the style and sophistication of a far more expensive vehicle with agility and affordability that practically rival a golf cart. These attributes are perfect for […]

by Craig Cole
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2024 Toyota Crown Platinum review: A true automotive crossbreed

The pluot is a complex mix of plum and apricot. These tasty stone fruits provide a juicy zing in every bite along with loads of sugar and complexity. Aiming for a sweet cross of its own, Toyota has been doing a little automotive hybridizing, mixing sedan and crossover genetics to create the new Crown, a […]

by Craig Cole
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Do you really need all-wheel drive in your next EV?

All-wheel drive can be a godsend, but you don’t necessarily need one of these systems, even if you live in an area that gets severe snow and ice. A quality set of winter tires will take you farther than you might expect, plus with electric vehicles, skipping all-wheel drive can provide some monumental benefits. To […]

by Craig Cole
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2025 Polestar 4 pricing announced, starts at $56,300 including delivery

The fashion-forward 2025 Polestar 4 coupe-like all-electric SUV made its North American debut at the New York Auto Show on Wednesday. Aside from this New World reveal, the manufacturer also announced official U.S. pricing. The Long Range Single Motor Polestar 4 is expected to start $56,300 including $1,400 in destination fees, which isn’t too bad […]

by Craig Cole
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