Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
2023 Genesis Electrified G80 review: Smooth operator

It’s tough to find sedans these days because automakers have almost completely shifted their focus to crossovers, SUVs and pickup trucks. All-electric four-door cars are scarcer still, though there are a few offerings to choose from, including the BMW i4, new Mercedes-Benz EQE and Tesla Model 3. One additional option is the 2023 Genesis Electrified […]

by Craig Cole
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Continental’s Electric Corner Module improves EV efficiency, serviceability and even maneuverability

How do you maximize the interior volume of an electric vehicle? There’s a lot that can be done, like mounting the battery underneath the floor and right-sizing powertrain parts so they take up as little space as possible, but engineers at supplier company Continental have come up with another solution. Their new Electric Corner Module […]

by Craig Cole
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High-tech drum brakes could improve EV efficiency. Yes, drum brakes

The humble drum brake, an old-school automotive technology, could be making a comeback. German supplier company Continental is developing a completely dry braking system, one that’s electronically controlled, requires zero brake fluid and, oddly enough, is of a drum design. Overall, this setup offers numerous and impactful benefits and may even help improve the efficiency […]

by Craig Cole
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2024 Polestar 2 gets significant range and performance upgrades

It may not be the best in any single category, but the Polestar 2 fastback is still one of our favorite electric vehicles. A well-rounded offering, this five-door is suave, sophisticated and engaging to drive. Improving the breed, the Polestar 2 is getting a substantial update for the 2024 model year, one that improves the […]

by Craig Cole
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Lexus working with ChargePoint and Qmerit to make life with the 2023 RZ 450e SUV just a little easier

On Tuesday, Lexus announced it’s working to elevate the charging experience for drivers that opt to buy its new RZ 450e all-electric utility vehicle. The luxury automaker is partnering with two titans in the field, ChargePoint and Qmerit, to offer customers integrated charging solutions, both at home and on the road. SEE ALSO: Aqua Metals […]

by Craig Cole
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2022 Polestar 2 review: If you can find a better Volvo, buy it

In the early 1980s, Lee Iacocca, the head honcho of Chrysler, starred in a famous TV commercial where he brazenly proclaimed, “If you can find a better car, buy it.” This quip underscored his confidence in the automaker’s new lineup of economical, front-wheel-drive vehicles, a product line that ended up saving the Pentastar brand from […]

by Craig Cole
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REE Automotive has the EV chassis market ‘cornered’ thanks to its innovative drivetrain tech

It seems like practically every automaker and supplier company is developing some sort of all-electric skateboard chassis, with drivetrain components at each end, the bulky battery pack in the middle and a mostly flat floor to maximize interior volume. This configuration is practical and makes all the sense in the world, but Israeli firm REE […]

by Craig Cole
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2022 BMW i4 M50 review: Lightning quick, dynamically dull

The 2022 BMW i4 M50 is the first fully electric performance vehicle from BMW’s M division. Essentially a battery-powered version of the 4 Series Gran Coupe, this vehicle offers explosive acceleration, lots of great tech and a few compromises you might not expect. A paint job that POPS Before getting to this vehicle’s driving dynamics, […]

by Craig Cole
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Aqua Metals expanding to make clean, economically viable lithium-ion battery recycling a reality

Big news in the battery-recycling world. Scaling its operations up, on Wednesday, Aqua Metals announced it plans to build an entire campus in the Reno, Nevada area dedicated to processing more than 20 million pounds of lithium-ion battery material each year. SEE ALSO: Breakthrough recycling process for lithium-ion batteries is clean, quick and economically viable […]

by Craig Cole
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Solar panels to help Ford go carbon neutral in Europe by 2035

Across the entirety of its European operations, Ford is aiming to be carbon neutral by 2035, an ambitious goal to be certain. This applies not only to manufacturing plants but the company’s logistics and suppliers as well. Solar power will play a major role in helping the automaker go green, and on Tuesday, Ford announced […]

by Craig Cole
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