Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
ZF drivetrain concept boosts EV efficiency by 20% in freezing temperatures

Supplier company ZF is developing an electric vehicle drivetrain that’s lighter, more sustainable and requires no heavy rare-earth materials, plus, this system is significantly more efficient in cold temperatures. The German firm’s EVbeat concept offers numerous — and significant — benefits in a package that’s not radically different from powertrains in production today. Demonstrated in […]

by Craig Cole
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ZF’s Twin Compressor air suspension system can improve EV range

With electric vehicles, efficiency is critical. Whether they’re in the wind tunnel carefully massaging a body panel’s aerodynamics, refining motor designs to minimize internal drag or updating a climate control system to consume less power, engineers fight for every fraction of a percent they can to maximize EV range. But there’s one unlikely vehicle system […]

by Craig Cole
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The Genesis X Gran Racer Vision Gran Turismo is a 1,540-hp concept

Genesis unveiled a radical looking concept car at the Busan International Mobility Show in South Korea on Thursday. The X Gran Racer Vision Gran Turismo is based on the automaker’s X Gran Berlinetta concept and features an advanced hybrid drivetrain that delivers mega power and torque. The X Gran Racer VGT is part of the […]

by Craig Cole
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Refreshed 2026 Genesis Electrified G80 sedan offers more luxury and longer range

The Genesis brand’s first all-electric model is getting a significant update. The refreshed Electrified G80 sedan gains some welcome enhancements, including more passenger comfort and additional range. Initially unveiled in China last April, this stately four-door was also on display at the Busan International Mobility Show in South Korea last week, the first time the […]

by Craig Cole
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2024 Volkswagen ID.4 AWD Pro S review: Earned respect

The Volkswagen ID.4 sucks, or more accurately, it used to. For 2024, the German car company has made some huge changes and impactful refinements to this all-electric SUV that have transformed the ID.4 from an also-ran into what is arguably the most improved EV available in the U.S. today. One upgrade every driver will feel […]

by Craig Cole
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2025 Toyota Crown Signia first drive review: Long live the longroof!

Just like wood-bodied convertibles, Volkswagen diesels and common courtesy, station wagons are all but extinct from America’s roadways. But these eminently practical vehicles might be staging a comeback thanks to the 2025 Toyota Crown Signia. Only available as a hybrid, which this Japanese automaker is famous for building instead of pure EVs, the Signia is […]

by Craig Cole
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2024 Chevy Equinox EV first drive review: The Goldilocks of EVs

The new 2024 Chevrolet Equinox EV is the Goldilocks of electric vehicles. Affordably priced, thoughtfully engineered and attractively designed, this utility vehicle is impressively well balanced, excelling in numerous areas without breaking the bank. It may be a little late to the party, but this new Equinox EV was worth the wait. This SUV’s design […]

by Craig Cole
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2024 Kia EV9 Land AWD review: Three-for-all

If you’re shopping for a three-row EV and you don’t have trust fund-levels of cash, your vehicular options are regrettably minimal. One of the precious few mainstream electrics with room for the whole family is Kia’s new EV9, the K-backwards-N brand’s latest smash hit. Filling this cavernous marketplace gap, the spacious and capable EV9 is […]

by Craig Cole
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2024 Volvo C40 Recharge Single Motor Rear-Drive Ultimate review: The one to get

The new single-motor, rear-drive Volvo C40 Recharge has way less horsepower and torque than its all-wheel-drive counterpart, there’s half as much traction and the acceleration is dramatically slower. But despite these considerable downsides, the rear-drive C40 Recharge is still the best version of this coupe-like SUV to buy. The big story for the latest model […]

by Craig Cole
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IMPRESSIVE! 2025 Cadillac Optiq specs finally released

The 2025 Cadillac Optiq is the luxury automaker’s new all-electric small utility vehicle. This nameplate, which slots below the Lyric in Cadillac’s lineup, was announced late last year, but on Wednesday, the company finally revealed all the vehicle’s important specifications, and they’re pretty impressive. Dimensionally, the Optiq rides on a lengthy 116-inch wheelbase and its […]

by Craig Cole
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