Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
2024 Chevy Equinox EV first drive review: The Goldilocks of EVs

The new 2024 Chevrolet Equinox EV is the Goldilocks of electric vehicles. Affordably priced, thoughtfully engineered and attractively designed, this utility vehicle is impressively well balanced, excelling in numerous areas without breaking the bank. It may be a little late to the party, but this new Equinox EV was worth the wait. This SUV’s design […]

by Craig Cole
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2024 Kia EV9 Land AWD review: Three-for-all

If you’re shopping for a three-row EV and you don’t have trust fund-levels of cash, your vehicular options are regrettably minimal. One of the precious few mainstream electrics with room for the whole family is Kia’s new EV9, the K-backwards-N brand’s latest smash hit. Filling this cavernous marketplace gap, the spacious and capable EV9 is […]

by Craig Cole
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2024 Volvo C40 Recharge Single Motor Rear-Drive Ultimate review: The one to get

The new single-motor, rear-drive Volvo C40 Recharge has way less horsepower and torque than its all-wheel-drive counterpart, there’s half as much traction and the acceleration is dramatically slower. But despite these considerable downsides, the rear-drive C40 Recharge is still the best version of this coupe-like SUV to buy. The big story for the latest model […]

by Craig Cole
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IMPRESSIVE! 2025 Cadillac Optiq specs finally released

The 2025 Cadillac Optiq is the luxury automaker’s new all-electric small utility vehicle. This nameplate, which slots below the Lyric in Cadillac’s lineup, was announced late last year, but on Wednesday, the company finally revealed all the vehicle’s important specifications, and they’re pretty impressive. Dimensionally, the Optiq rides on a lengthy 116-inch wheelbase and its […]

by Craig Cole
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ZF eBeam Axle technology simplifies heavy vehicle electrification

When it comes to electrification, automakers have options. They can spend untold billions to design and engineer new EVs from the ground up, or they can modify existing products, proven cars and trucks that are already in production. Both strategies have advantages and disadvantages, but supplier company ZF is making it much, much easier for […]

by Craig Cole
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2024 Chevy Silverado EV First Edition RST first drive review: Too much of a good thing

Nearly everything about the 2024 Chevy Silverado EV First Edition RST is over the top, from its weight and available wheels to the performance, range, features, and, yes, even the price tag. All this excess makes the Silverado EV a segment leader in numerous important areas, though these best-in-class accolades do come with tradeoffs. Looks […]

by Craig Cole
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2024 Acura ZDX Type S first drive review: An auspicious omen

The 2024 Acura ZDX Type S is the brand’s most powerful SUV ever, though there are plenty of other reasons to consider one of these all-electric luxury utility vehicles beyond its instantaneous torque, as convincing as that can be. For a performance-focused model, the Type S is surprisingly livable, offers some industry-leading technology and is […]

by Craig Cole
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2024 Polestar 2 Dual Motor Performance Plus review: Flirting with greatness

It doesn’t have the longest range and it certainly isn’t the most practical electric vehicle ever built, but if you’re looking for a sophisticated and engaging EV, you can do far worse than the 2024 Polestar 2. In particular, the Dual Motor all-wheel-drive model with the optional Performance Pack flirts with greatness thanks to its […]

by Craig Cole
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2024 Toyota Grand Highlander Platinum review: Stretch your legs

When shopping for a vehicle, it’s important to consider a constellation of factors. Driver aids and crash test scores, efficiency, cargo space and technology should all be considered, but with the 2024 Toyota Grand Highlander there is a single, overarching reason to purchase one of these SUVs: the commodious third-row seat. Of course, there are […]

by Craig Cole
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Honda creating ‘EV Hub’ in Ohio

Honda is gearing up to produce electric vehicles right in America’s heartland. Late last week, the Japanese automaker announced it’s creating a new EV Hub in Ohio, which will help train workers in the vagaries of electric vehicles, so they’ll be ready to build the company’s upcoming range of modern EVs. This new industrial center […]

by Craig Cole
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