Craig Cole

Craig brings 15 years of automotive journalism experience to the EV Pulse team. A lifelong resident of Michigan, he’s as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he’s probably out in the garage working on one of his project cars. To date, he’s fully restored a 1936 Ford V8 sedan and is currently resurrecting another flathead-powered relic, a ’51 Ford Crestliner. Craig is a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
Ford to race at Pikes Peak with an E-Transit electric van

On June 25 Ford will participate in the Pikes Peak International Hill Climb. This is hardly earth-shattering news as the automaker has a rich motorsports history, but what’s shocking is the vehicle Ford will use to charge up the mountain. No, it’s not a heavily modified Mustang sports car, the F-150 Raptor R pickup truck […]

by Craig Cole
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All-electric Cadillac Escalade IQ debut set for Aug. 9

As we reported last month, Cadillac is preparing to unleash an all-electric version of its iconic Escalade luxury SUV. Details about this vehicle were — and indeed still are — scarce, but we at least know when the Escalade IQ will be revealed. On Tuesday, the automaker announced the vehicle’s official debut is set for […]

by Craig Cole
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Are electric vehicles cleaner than gas cars?

Are electric vehicles cleaner than combustion-powered cars and trucks or is that just an ugly rumor? We’ll answer that thorny – and complicated – question right here. Critics castigate the cleanliness of EVs while proponents of battery-powered cars and trucks proclaim they’ll save the planet. But who’s right? We’ll lay to rest the burning question […]

by Craig Cole
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Electric vehicle vs. combustion vehicle maintenance

All vehicles need maintenance, even electrics. But did you know EVs generally require way less service than conventional gas- or diesel-powered cars and trucks? It’s true! So, routine maintenance, you’ve got to do it if you want your stuff to work properly and last. With combustion-powered cars and trucks, this is as streamlined as it’s […]

by Craig Cole
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Honda go-kart concept proves electrification is better, even in racing

Easing onto the accelerator while pulling out of pit lane, the all-electric Honda eGX Racing Kart Concept I’m piloting immediately responds with a herculean shove, sending me hurtling toward the chicane. A quick left-right flick of the heavily weighted steering wheel has me safely around the first set of cones and into the next corner. […]

by Craig Cole
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What are rare-earth elements and why are they so important?

You often hear about rare-earth elements and how they’re used in electric motors and other high-tech applications. But what are these metals and why are they so important? For answers, we chatted with Tom Schneberger, the CEO of USA Rare Earth, a Tampa, Florida-based company working to supply domestically sourced rare-earth metals. Looking at the […]

by Craig Cole
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U.S. production of critical rare-earth elements to start in 2024

There are 17 rare-earth elements on the periodic table. These exotically named metals possess unique properties that make them useful in a huge range of high-tech applications, from powerful electric motors in the latest and greatest EVs to speakers, aircraft, guidance systems and even MRI machines. While not necessarily hard to find, rare-earth metals are […]

by Craig Cole
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Electric vehicle chargers explained

From charging rates to connector types and everything in between, get ready to learn about the vagaries of electric vehicle charging. There are several ways you can juice up your EV and in this article we’ll cover the three main charging types, plus a bonus technology that’s an up-and-coming gamechanger. We’ll also detail all the […]

by Craig Cole
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Electrified GV70 SUV will duplicate combustion-powered model’s sales success says Genesis executive

The combustion-powered GV70 SUV has been a huge hit for the Genesis brand. Of course, it remains to be seen whether the soon-to-arrive all-electric model will be a similar showroom success, but executives at the South Korean luxury brand don’t seem worried. Speaking at a media presentation in Alabama earlier this week, Tedros Mengiste, vice […]

by Craig Cole
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What is the EV ‘80% rule’?

There are rules for everything: Pay your taxes, wear pants, don’t drive on the sidewalk. Of course, if you own an electric vehicle, you need to be aware of the “80% rule.” So, grab your W2, don some jeans, and stay on the asphalt; here’s what you need to know. So, why is 80% an […]

by Craig Cole
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